So you've realized that Google Ads is a powerful tool for real estate agents, but where do you go from there? The world of advertising has changed dramatically over the years, and it's important that you keep up with these changes - or risk being left behind. You might be thinking: "I'm not an expert, how will I know what to do?" The truth is, you won't at first. Just like you didn't know how to walk, talk, or ride a bike when you were born, these things come with time and practice. Just because your head is spinning at the thought of figuring out ads doesn't mean that you won't find success with Google Ads. In fact, I can promise they're a lot easier to learn than walking, talking, or riding a bike! Today I'll teach you about the three types of Google Ads all savvy realtors should run.
Google Niche Ads
Rather than just going all-in on big, competitive search terms, you can run niched-down search ads. By niching down, you avoid going after highly competitive (aka expensive!) search terms so you can generate leads on a more conservative budget. Don't get me wrong, if you have the extra cash to throw at ads to get more leads, you can totally do that. But before you do that you should figure out the best way to optimize your ads and get more conversions and leads for your budget rather than just dumping a bunch of money into popular search terms and hoping for the best. Doing niche ads specific to your location may take a bit more digging to find the best keywords to target, but it'll give you the best results for your budget.
Google My Business Location Extensions
When you're looking for a local business to work with, you might head to Google to do a search, but there's another important tool people use to search local businesses: Google Maps! Many times people just want to see the businesses close by to avoid having to drive too far and you can take advantage of that by making sure that you show up at the top of the Google Maps results.
If you want your business rank #1 in Google map (of course you do!) you'll need a Google My Business Account and a Google Ads Account and they'll need to be linked to one another. Next, follow the step by step directions in this video which will walk you through how to get up and running.
Google Display
While search and social ads tend to perform best, don't skip out on Google Display Ads. Why spend time and money on them when there are better-performing options? Display ads are helpful for top-of-funnel activities like promoting brand recognition. Giving potential clients a visual representation of your company will lead them to actually click on your links and other ads because they've seen and recognized your brand.
If you're looking for a way to get more leads for your real estate business, you need to start working ads into your marketing strategy. This doesn't necessarily mean you need a massive budget, but the sooner you start implementing Google Ads the sooner you'll start to see what works for your business so you know where to put your money for the best chance of conversions. Hopefully, this article has helped give you the basics on where to start with Google Ads so you can get started today.