Why do I need digital marketing?
Many businesses are reaping the benefits of digital marketing, leveraging advantages that traditional marketing strategies simply can't offer. Thanks to digital marketing, businesses can now have a bigger impact in the way consumers interact with their brands online.
What exactly IS digital marketing?
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
What do I have to do to market online?
The first step in marketing (on or offline) is to decide what your goal is. You need to be specific about what you want to accomplish that you can measure your success. Next, you need to decide what and how to measure. Is it traffic, dollars, or email sign ups? Know what you are measuring so you can see how effective your stragety was when you dive into analytics to decide whether you are going to keep the marketing the same or switch it up.
How will it help my business?
Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that ad was responsible for any sales at all. On the other hand, with digital marketing, you can measure the ROI of pretty much any aspect of your marketing efforts.