This is the introduction to a blog series I am writing/videoing called 'Getting the Word Out.' It is based on a class I taught last year to local business owners.
I know that being a business owner is tough and time-consuming. There are no official holidays or worry free weekends. You are in your business all the time, even when you are not there. With this in mind, I wanted to share some of the ways you can tell the story of your business, connect with your customer base, and grow your business in a simple effective way.
The series will include:
How to Create Quality Content
Tactics to get your brand seen (aka Product Placement)
The When’s and How’s of Posting
Tagging and Sharing Strategy
It is not about sales and gimmicks. It is about connecting with your customer like the shop owner of years gone by. Get to know them, let them get to know you, truly care about them, and they will pay you with loyalty. We are coming out of the age of cheapest is best. Today's consumer wants quality and uniqueness. They want to tell the story of the super nice insurance agent with the cute twins or the sweet candy shop owner with the parrot. The reality of today is that in addition to telling their friends the next time they see them, they will tell everyone they kind of know on social media right then...with a picture. It is word of mouth advertising on steroids. It is our new reality!