SEO (Search Engine Optimization)
No two businesses are the same, and there’s no such thing as a one-size-fits-all SEO solution. That’s why we focus on getting to know you, your business, your goals, and your customers. Your dedicated project manager will work with you to craft a sustainable SEO strategy designed to get your business the visibility it needs to generate the results that matter most to you.
Keywords are the terms and phrases that your future customers are typing into search engines like Google when they’re looking for the services or products you provide. Your marketing team will perform extensive keyword research to determine which keywords will bring you the biggest return on your investment, and optimize your campaign around those high-performing phrases.
We provide some of the most transparent reporting tools in the industry. With 24 hour access to your Back Office Client Portal, you’ll always know where you rank, how your top keywords are performing, and when it’s time to reevaluate your strategy to create even more growth.
Search engine algorithms, standards, and best practices change constantly, and new competitors are popping up all the time. That means SEO is not a one-time thing. Put simply, SEO is a journey, not a destination, and a good SEO strategy should evolve and change as algorithms and businesses change. We monitor and optimize your campaign on an ongoing basis to make sure that you continue to get real results and that your website remains optimized and performs to the best of its ability, come what may.
PPC (Pay Per Click)
Let’s face it: you aren’t exactly going to buy an ad for next year’s Superbowl. You simply don’t have the budget. But that doesn’t mean your marketing efforts can’t compete for some major clicks, either.
Pay-per-click (PPC) advertising is a simple model: in sponsored advertising for websites like Google and Bing, you simply outbid the other company on a per-click basis. The smarter you handle the PPC, the better chance you have at reaching your target market. You set the budget limit and the system does the rest.
The result? No mammoth, Superbowl-type fees, but plenty of targeted traffic for your small business website. You can win over the big guys even if you don’t have an army of marketers fighting by your side.
You’ve launched your website, opened your doors and created a Facebook Page for your new small business, but what’s next? It’s time to get people aware of your brand and what better way than social media?
There’s a reason why roughly 94% of small businesses use social media as a marketing tool, but doing it effectively is a whole other subject. Paid ads, organic reach and posting relevant content across your social media channels is not the easiest thing do while running a small business. The key to keeping up with any online presence is trained staff or great partners who work with you (like BuzzHustle will!)