ARE YOU ONLINE AT ALL?
A lot of companies have either struggled to grasp online marketing or flat out ignored it.
If you’ve been shying away from Twitter, Facebook, and Instagram because you think it won’t work for companies like yours, you’re missing out on a huge opportunity.
DIGITAL MARKETING IS MORE THAN POSTING STATUS UPDATES.
Social media is not just about posting Twitter updates twice a day, or updating a Facebook status once a day. That’s a short sighted and myopic view of social media.
Instead, the company needs someone who can develop a movement online, shaping the brand’s voice and expanding their reach. It’s not just status updates. It’s an entire identity creation.
THE COMPANY SHOULD AIM FOR PRESENCE. LEADS WILL FOLLOW.
Also, if your first objective of online marketing is leads, then things have gotten off on the wrong foot. Leads don’t come first.
Engagement and presence come first. Leads are a byproduct. If a company can develop an engagement angle, they will be better able to use internet marketing effectively.
The ultimate objective of most email and social media efforts is leads, but that doesn’t mean that gaining leads should come first of all.