So You Want To Get More Sales? Of Course You Do!
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal, raving fans.
Google Ads - Display and Search
Running ads on the Search Network is the most common, well-known form of PPC advertising. This advertising format is incredibly effective because it targets an active searcher, who is on a mission to find something. Since the Search Network connects advertisers to people actively looking for their products, search campaigns typically drive more conversions than display campaigns.
In addition to traditional search advertising, Google also gives advertisers the opportunity to place their ads on a variety of sites across the internet. This collection of websites, which ranges from blogs to news sites and even YouTube, is referred to as the Google Display Network. When users are on the GDN, they may not necessarily be in “shopping mode.” Instead, they are going about their daily internet activities—catching up on news, reading blog posts, watching video clips, etc. In order to gain traction on the GDN, your ads must attract the users’ attention and entice them enough to click through to your site, leaving the content that they were originally engaged with.
Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to code or design, your online store is not restricted to business hours, and it’s one of the best means of free advertising. Having a small business website isn’t just about selling your goods and services — it’s also about providing something of value to potential customers. With so many low priced online services, there’s really no excuse to keep putting it off.